PROJECTS
A small, native-feeling campaign with poster representation for Retail Pharmacy's F/W season. The brief was contained. The opportunity wasn't.
Built the Refill Campaign — a complete brand system centered on a pharmacist prescription stamp. Two stamps designed: one using the existing logo, one reading "F/W Prescription — Requires Consultation." Shot in-store using the store worker as the campaign's subject. Translated into street-level poster and standalone Instagram content.
A campaign that extended the brand's own name into a conceptual system. Editorial photography, graphic design, poster production, and street installation — all from a single concept that the brand didn't arrive with.
Full creative direction and production for a clothing release. The ask was to build out the Digits collection into a campaign. The direction — what that campaign would be — was Zoo's to define.
Developed the Draft Dodger concept — a unit of people playing into recontextualized Vietnam-era establishment resistance, filtered through a Canadian lens. Sourced authentic military surplus from prop houses. Produced a lookbook, general creatives, BTS — all to editorial standard. Shot 4 reels: one cinematic trailer, three styled look films to e-commerce standard.
A release campaign with a defined cultural position. Not styled clothing against a wall — a unit of people with a story. The collection had a world to live in before anyone wore it.
A release photoshoot. The direction — where it would go, what it would feel like, what it would say about the brand — was Zoo's to develop.
Planned and produced a full editorial campaign at a location upstate New York — a small cabin built around americana tropes: quiet escapism, the fashion-aware urban American finding somewhere to be. Shot entirely on film. Every frame considers the garment and the world it belongs to as the same question.
A photoshoot that became a point of view. Film photography at editorial standard, with a defined cultural position that the clothes could inhabit rather than just appear in.
A small shoot for ads. The scope was defined. The system — how to make small ads feel like they belonged to something larger — was not.
Developed an ad campaign built around a series of wallpaper backdrops — the visual grammar of action figure packaging and Barbie doll boxes. Three backdrop variants, each designed to highlight specific items worn by the subject. Perfectly posed. The backdrop does the world-building so the product doesn't have to.
Three ads with a unified visual system that felt collectible rather than commercial. Small in scope. Outsized in presence.